Product development for the BoP: Insights on concept and prototype development from university-based student projects in India

Madhubalan Viswanathan; Srinivas Sridharan

doi:10.1111/j.1540-5885.2011.00878.x

Product development for the BoP: Insights on concept and prototype development from university-based student projects in India

Madhubalan Viswanathan
, Srinivas Sridharan

Gies College of Business

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	52-69
Number of pages	18
Journal	Journal of Product Innovation Management
Volume	29
Issue number	1
DOIs	https://doi.org/10.1111/j.1540-5885.2011.00878.x
State	Published - Jan 2012
Externally published	Yes

ASJC Scopus Subject Areas

Strategy and Management
Management of Technology and Innovation

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10.1111/j.1540-5885.2011.00878.x

Cite this

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Product development for the BoP: Insights on concept and prototype development from university-based student projects in India

ASJC Scopus Subject Areas

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