Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages

Elyria Kemp, Kelly Cowart, My (Myla) Bui

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)200-209
Number of pages10
JournalJournal of Business Research
Volume112
DOIs
StatePublished - Mar 24 2020

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Anxiety
  • Emotion regulation
  • Generation Z
  • Perfectionism
  • Social marketing

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