@inbook{3e276370da3d45d8abbdee1a748bf6f6,
title = "Pushing Boundaries in Marketing Concepts and Research: An Abstract",
keywords = "Future of marketing, Marketing influence, Marketing knowledge, Marketing theory",
author = "Martin Key and Terry Clark and Ferrell, {O. C.} and Leyland Pitt and David Stewart",
note = "Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.",
year = "2022",
month = apr,
day = "5",
doi = "10.1007/978-3-030-89883-0_122",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "483--484",
booktitle = "Developments in Marketing Science",
}