Pushing Boundaries in Marketing Concepts and Research: An Abstract

Martin Key; Terry Clark; O. C. Ferrell; Leyland Pitt; David Stewart

doi:10.1007/978-3-030-89883-0_122

Pushing Boundaries in Marketing Concepts and Research: An Abstract

Martin Key
, Terry Clark
, O. C. Ferrell
, Leyland Pitt
, David Stewart

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	From Micro to Macro
Subtitle of host publication	Dealing with Uncertainties in the Global Marketplace
Publisher	Springer Nature
Pages	483-484
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-030-89883-0_122
State	Published - Apr 5 2022

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Future of marketing
Marketing influence
Marketing knowledge
Marketing theory

Access to Document

10.1007/978-3-030-89883-0_122

Cite this

Key, M., Clark, T., Ferrell, O. C., Pitt, L., & Stewart, D. (2022). Pushing Boundaries in Marketing Concepts and Research: An Abstract. In From Micro to Macro: Dealing with Uncertainties in the Global Marketplace (pp. 483-484). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-030-89883-0_122

Pushing Boundaries in Marketing Concepts and Research: An Abstract. / Key, Martin; Clark, Terry; Ferrell, O. C. et al.
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace. Springer Nature, 2022. p. 483-484 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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Pushing Boundaries in Marketing Concepts and Research: An Abstract

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this