Re-institutionalizing marketing

Thomas Martin Key, Terry Clark, O. C. Ferrell, David W. Stewart, Leyland Pitt

Research output: Contribution to journalComment/debatepeer-review

Original languageEnglish
Pages (from-to)446-453
Number of pages8
JournalAMS Review
Volume11
Issue number3-4
DOIs
StatePublished - Dec 21 2021

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Marketing discipline
  • Marketing theory
  • Re-institutionalization

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