@article{5ce21476619e43d78a23399dc30267aa,
title = "Re-institutionalizing marketing",
keywords = "Marketing discipline, Marketing theory, Re-institutionalization",
author = "Key, \{Thomas Martin\} and Terry Clark and Ferrell, \{O. C.\} and Stewart, \{David W.\} and Leyland Pitt",
note = "Publisher Copyright: {\textcopyright} 2021, Academy of Marketing Science.",
year = "2021",
month = dec,
day = "21",
doi = "10.1007/s13162-021-00220-0",
language = "English",
volume = "11",
pages = "446--453",
journal = "AMS Review",
issn = "1869-814X",
publisher = "Springer",
number = "3-4",
}