Reaching for rigor and relevance: better marketing research for a better world

Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie K. John, Aparna A. Labroo, Peggy J. Liu, John G. Jr Jr Lynch, Nina Mazar, Nicole L. Mead, Vikas Mittal, Christine Moorman, I Norton Michael, John Roberts, Dilip Soman, Madhu Viswanathan, Katherine White

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1-12
Number of pages12
JournalMarketing Letters
Volume34
Issue number1
DOIs
StatePublished - Mar 2023

Keywords

  • Better world
  • Greater good
  • Marketing
  • Relevance
  • Rigor
  • Sustainability
  • Well-being

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