Reaching for rigor and relevance: better marketing research for a better world

Shilpa Madan; Gita Venkataramani Johar; Jonah Berger; Pierre Chandon; Rajesh Chandy; Rebecca Hamilton; Leslie K. John; Aparna A. Labroo; Peggy J. Liu; John G. Jr Jr Lynch; Nina Mazar; Nicole L. Mead; Vikas Mittal; Christine Moorman; I Norton Michael; John Roberts; Dilip Soman; Madhu Viswanathan; Katherine White

doi:10.1007/s11002-022-09648-1

Reaching for rigor and relevance: better marketing research for a better world

Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie K. John, Aparna A. Labroo, Peggy J. Liu, John G. Jr Jr Lynch, Nina Mazar, Nicole L. Mead, Vikas Mittal, Christine Moorman, I Norton Michael, John Roberts, Dilip Soman, Madhu Viswanathan, Katherine White

Marketing and Business Law

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1-12
Number of pages	12
Journal	Marketing Letters
Volume	34
Issue number	1
DOIs	https://doi.org/10.1007/s11002-022-09648-1
State	Published - Mar 2023

Keywords

Better world
Greater good
Marketing
Relevance
Rigor
Sustainability
Well-being

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10.1007/s11002-022-09648-1

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Madan, S., Johar, G. V., Berger, J., Chandon, P., Chandy, R., Hamilton, R., John, L. K., Labroo, A. A., Liu, P. J., Lynch, J. G. J. J., Mazar, N., Mead, N. L., Mittal, V., Moorman, C., Norton Michael, I., Roberts, J., Soman, D., Viswanathan, M., & White, K. (2023). Reaching for rigor and relevance: better marketing research for a better world. Marketing Letters, 34(1), 1-12. https://doi.org/10.1007/s11002-022-09648-1

Madan, S, Johar, GV, Berger, J, Chandon, P, Chandy, R, Hamilton, R, John, LK, Labroo, AA, Liu, PJ, Lynch, JGJJ, Mazar, N, Mead, NL, Mittal, V, Moorman, C, Norton Michael, I, Roberts, J, Soman, D, Viswanathan, M & White, K 2023, 'Reaching for rigor and relevance: better marketing research for a better world', Marketing Letters, vol. 34, no. 1, pp. 1-12. https://doi.org/10.1007/s11002-022-09648-1

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Reaching for rigor and relevance: better marketing research for a better world

Keywords

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