REAL MEN, HIMBOS AND BROS: CONTINUITY AND CHANGE IN THE PORTRAYAL OF MASCULINITIES IN SPORT-DIRTIED BEER ADVERTISING

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationResearch in the Sociology of Sport
PublisherEmerald Group Holdings Ltd.
Pages9-27
DOIs
StatePublished - Aug 6 2020

Publication series

NameResearch in the Sociology of Sport
Volume14
ISSN (Print)1476-2854

ASJC Scopus Subject Areas

  • Social Psychology
  • Social Sciences (miscellaneous)
  • Sociology and Political Science

Keywords

  • advertising
  • alcohol
  • masculinity
  • media
  • misandry
  • Sport

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