| Original language | English |
|---|---|
| Pages (from-to) | 106-121 |
| Number of pages | 16 |
| Journal | Academy of Management Executive |
| Volume | 16 |
| Issue number | 2 |
| DOIs | |
| State | Published - May 2002 |
ASJC Scopus Subject Areas
- Marketing
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 106-121 |
| Number of pages | 16 |
| Journal | Academy of Management Executive |
| Volume | 16 |
| Issue number | 2 |
| DOIs | |
| State | Published - May 2002 |