| Original language | English |
|---|---|
| Title of host publication | Does Marketing Need Reform? |
| Subtitle of host publication | Fresh Perspectives on the Future |
| Publisher | Taylor and Francis |
| Pages | 82-88 |
| Number of pages | 7 |
| ISBN (Electronic) | 9781315705118 |
| ISBN (Print) | 9780765616999 |
| State | Published - Jan 28 2015 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting