Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)242
Number of pages1
JournalMarketing Science
Volume44
Issue number1
DOIs
StatePublished - Jan 1 2025

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • consumer learning
  • consumer uncertainty
  • product returns
  • service cancellations

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