Reply to mcgann’s comment on “speculations on the future of advertising research”

David W. Stewart

Research output: Contribution to journal › Article › peer-review

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title = "Reply to mcgann{\textquoteright}s comment on “speculations on the future of advertising research”",

author = "Stewart, {David W.}",

year = "1992",

month = dec,

doi = "10.1080/00913367.1992.10673389",

language = "English",

volume = "21",

pages = "95--97",

journal = "Journal of Advertising",

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publisher = "Taylor and Francis Group",

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