Representation of numerical and verbal product information in consumer memory

Terry L. Childers; Madhubalan Viswanathan

doi:10.1016/S0148-2963(98)00055-1

Representation of numerical and verbal product information in consumer memory

Terry L. Childers
, Madhubalan Viswanathan

University of Minnesota Twin Cities
Carlson School of Management
University of Illinois at Chicago

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	109-120
Number of pages	12
Journal	Journal of Business Research
Volume	47
Issue number	2
DOIs	https://doi.org/10.1016/S0148-2963(98)00055-1
State	Published - Feb 2000
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

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title = "Representation of numerical and verbal product information in consumer memory",

author = "Childers, \{Terry L.\} and Madhubalan Viswanathan",

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AU - Childers, Terry L.

AU - Viswanathan, Madhubalan

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JO - Journal of Business Research

JF - Journal of Business Research

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Representation of numerical and verbal product information in consumer memory

ASJC Scopus Subject Areas

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