Representation of numerical and verbal product information in consumer memory

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	109-120
Number of pages	12
Journal	Journal of Business Research
Volume	47
Issue number	2
DOIs	https://doi.org/10.1016/S0148-2963(98)00055-1
State	Published - Feb 2000
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Representation of numerical and verbal product information in consumer memory",

author = "Childers, \{Terry L.\} and Madhubalan Viswanathan",

year = "2000",

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language = "English",

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pages = "109--120",

journal = "Journal of Business Research",

issn = "0148-2963",

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number = "2",

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AU - Viswanathan, Madhubalan

PY - 2000/2

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JF - Journal of Business Research

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