Research methods for subsistence marketplaces

Madhu Viswanathan, Roland Gau, Avinish Chaturvedi

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationSustainability Challenges and Solutions at the Base of the Pyramid
Subtitle of host publicationBusiness, Technology and the Poor
PublisherTaylor and Francis
Pages242-260
Number of pages19
ISBN (Electronic)9781351279871
ISBN (Print)9781906093112
DOIs
StatePublished - Jan 1 2017
Externally publishedYes

ASJC Scopus Subject Areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting
  • General Social Sciences

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