Responding to Customers’ “Gray” Requests: The Service Employee Dilemma

Mary P. Harrison; William M. Northington; Sharon E. Beatty; Betsy B. Holloway; Sijun Wang

doi:10.1007/978-3-319-50008-9_195

Responding to Customers’ “Gray” Requests: The Service Employee Dilemma

Mary P. Harrison
, William M. Northington
, Sharon E. Beatty
, Betsy B. Holloway
, Sijun Wang

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
Subtitle of host publication	Proceedings of the 2011 World Marketing Congress
Publisher	Springer Nature
Pages	722
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-50008-9_195
State	Published - 2017

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Access to Document

10.1007/978-3-319-50008-9_195

Cite this

Harrison, M. P., Northington, W. M., Beatty, S. E., Holloway, B. B., & Wang, S. (2017). Responding to Customers’ “Gray” Requests: The Service Employee Dilemma. In The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (pp. 722). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-50008-9_195

Responding to Customers’ “Gray” Requests: The Service Employee Dilemma. / Harrison, Mary P.; Northington, William M.; Beatty, Sharon E. et al.
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. Springer Nature, 2017. p. 722 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Harrison, MP, Northington, WM, Beatty, SE, Holloway, BB & Wang, S 2017, Responding to Customers’ “Gray” Requests: The Service Employee Dilemma. in The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 722. https://doi.org/10.1007/978-3-319-50008-9_195

Harrison MP, Northington WM, Beatty SE, Holloway BB, Wang S. Responding to Customers’ “Gray” Requests: The Service Employee Dilemma. In The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. Springer Nature. 2017. p. 722. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-50008-9_195

Harrison, Mary P. ; Northington, William M. ; Beatty, Sharon E. et al. / Responding to Customers’ “Gray” Requests : The Service Employee Dilemma. The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. Springer Nature, 2017. pp. 722 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Responding to Customers’ “Gray” Requests: The Service Employee Dilemma

Publication series

ASJC Scopus Subject Areas

Access to Document

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