@article{880b06b60bca44fc8af3d7fcf61714ee,
title = "Return on interactivity: The impact of online agents on newcomer adjustment",
keywords = "Agent-customer interaction, Newcomer adjustment, Online agents, Service delivery, Socialization, Virtual employees",
author = "K{\"o}hler, {Clemens F.} and Rohm, {Andrew J.} and {De Ruyter}, Ko and Martin Wetzels",
year = "2011",
month = mar,
doi = "10.1509/jmkg.75.2.93",
language = "English",
volume = "75",
pages = "93--108",
journal = "Journal of Marketing",
issn = "0022-2429",
publisher = "Sage Publications",
number = "2",
}