Revisiting customers’ perception of service quality in fast food restaurants

Aidin Namin

doi:10.1016/j.jretconser.2016.09.008

Revisiting customers’ perception of service quality in fast food restaurants

University of Idaho

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	70-81
Number of pages	12
Journal	Journal of Retailing and Consumer Services
Volume	34
DOIs	https://doi.org/10.1016/j.jretconser.2016.09.008
State	Published - Jan 1 2017
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

Consumer service marketing behavioral intentions
Customer satisfaction
Fast food retailing
Marketing strategy

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10.1016/j.jretconser.2016.09.008

Cite this

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title = "Revisiting customers{\textquoteright} perception of service quality in fast food restaurants",

keywords = "Consumer service marketing behavioral intentions, Customer satisfaction, Fast food retailing, Marketing strategy",

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Revisiting customers’ perception of service quality in fast food restaurants

ASJC Scopus Subject Areas

Keywords

Access to Document

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