| Original language | English |
|---|---|
| Title of host publication | Advances In Consumer Research, Vol 18 |
| Editors | RH Holman, MR Solomon |
| Pages | 176-178 |
| Number of pages | 3 |
| State | Published - 1991 |
Segmentation in Consumer and Market-research - Applications, Current Issues and Trends
DW Stewart, MA Kamins
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution