@article{a616ed764dad4765b13a955538579ec5,
title = "Segmenting the toy industry: A study of pre-teen Millennials",
keywords = "Cluster analysis, Generations, Market segmentation, Millennials, Segmentation",
author = "Anthony Patino and Kaltcheva, {Velitchka D.} and David Lingelbach and Pitta, {Dennis A.}",
year = "2012",
month = mar,
doi = "10.1108/07363761211206401",
language = "English",
volume = "29",
pages = "156--162",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald",
number = "2",
}