Service failure and recovery: Implications for relationship marketing

Betsy Bugg Holloway, Sijun Wang

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Handbook on Research in Relationship Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	123-152
Number of pages	30
ISBN (Electronic)	9781783478637
ISBN (Print)	9781848443686
DOIs	https://doi.org/10.4337/9781783478637.00010
State	Published - Jan 30 2015

ASJC Scopus Subject Areas

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