Signaling strategies in competitive interaction: Building reputations and hiding the truth

Jaideep Prabhu; David W. Stewart

doi:10.1509/jmkr.38.1.62.18826

Signaling strategies in competitive interaction: Building reputations and hiding the truth

Jaideep Prabhu
, David W. Stewart

University of Southern California

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	62-72
Number of pages	11
Journal	Journal of Marketing Research
Volume	38
Issue number	1
DOIs	https://doi.org/10.1509/jmkr.38.1.62.18826
State	Published - Feb 2001
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

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10.1509/jmkr.38.1.62.18826

Cite this

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title = "Signaling strategies in competitive interaction: Building reputations and hiding the truth",

author = "Jaideep Prabhu and Stewart, \{David W.\}",

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Signaling strategies in competitive interaction: Building reputations and hiding the truth

ASJC Scopus Subject Areas

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