Signaling the trustworthiness of small online retailers

Sijun Wang, Sharon E. Beatty, William Foxx

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)53-69
Number of pages17
JournalJournal of Interactive Marketing
Volume18
Issue number1
DOIs
StatePublished - 2004
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

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