| Original language | English |
|---|---|
| Pages (from-to) | 53-69 |
| Number of pages | 17 |
| Journal | Journal of Interactive Marketing |
| Volume | 18 |
| Issue number | 1 |
| DOIs | |
| State | Published - 2004 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing