Signaling the trustworthiness of small online retailers

Sijun Wang; Sharon E. Beatty; William Foxx

doi:10.1002/dir.10071

Signaling the trustworthiness of small online retailers

Sijun Wang
, Sharon E. Beatty
, William Foxx

California State Polytechnic University
University of Alabama
Auburn University at Montgomery

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	53-69
Number of pages	17
Journal	Journal of Interactive Marketing
Volume	18
Issue number	1
DOIs	https://doi.org/10.1002/dir.10071
State	Published - 2004
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Marketing

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10.1002/dir.10071

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title = "Signaling the trustworthiness of small online retailers",

author = "Sijun Wang and Beatty, \{Sharon E.\} and William Foxx",

year = "2004",

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journal = "Journal of Interactive Marketing",

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AU - Wang, Sijun

AU - Beatty, Sharon E.

AU - Foxx, William

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EP - 69

JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

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Signaling the trustworthiness of small online retailers

ASJC Scopus Subject Areas

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