| Original language | English |
|---|---|
| Pages (from-to) | 73-78 |
| Number of pages | 6 |
| Journal | Sloan Management Review |
| Volume | 26 |
| Issue number | 4 |
| State | Published - 1985 |
| Externally published | Yes |
Smr Forum - Corporate Image - an Integral-part of Strategy
ER Gray, LR Smeltzer
Research output: Contribution to journal › Comment/debate › peer-review