So close yet so far away: The moderating effect of regulatory focus orientation on health behavioral intentions

My Bui; Anjala S. Krishen

doi:10.1002/mar.20797

So close yet so far away: The moderating effect of regulatory focus orientation on health behavioral intentions

My Bui, Anjala S. Krishen

Marketing and Business Law

University of Nevada, Las Vegas

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	522-531
Number of pages	10
Journal	Psychology and Marketing
Volume	32
Issue number	5
DOIs	https://doi.org/10.1002/mar.20797
State	Published - May 1 2015

ASJC Scopus Subject Areas

Applied Psychology
Marketing

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10.1002/mar.20797

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title = "So close yet so far away: The moderating effect of regulatory focus orientation on health behavioral intentions",

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So close yet so far away: The moderating effect of regulatory focus orientation on health behavioral intentions

ASJC Scopus Subject Areas

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