Social Marketing in the Service of Economic Development: A Case Study at the Epicenter of the Housing Crisis

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Handbook of Persuasion and Social Marketing
Publisher	Bloomsbury Publishing Plc.
Pages	313-348
Volume	3
ISBN (Electronic)	9781440804052
ISBN (Print)	9781440804045
State	Published - Jan 1 2014

ASJC Scopus Subject Areas

@inbook{32b822daf950450a81d43cb00aea0dc2,

title = "Social Marketing in the Service of Economic Development: A Case Study at the Epicenter of the Housing Crisis",

author = "Airey, \{Regina M.\} and Tricia Braun and Amy Sausser and Stewart, \{David W.\}",

year = "2014",

month = jan,

day = "1",

language = "English",

isbn = "9781440804045",

volume = "3",

pages = "313--348",

booktitle = "The Handbook of Persuasion and Social Marketing",

publisher = "Bloomsbury Publishing Plc.",

}

TY - CHAP

T1 - Social Marketing in the Service of Economic Development

T2 - A Case Study at the Epicenter of the Housing Crisis

AU - Airey, Regina M.

AU - Braun, Tricia

AU - Sausser, Amy

AU - Stewart, David W.

PY - 2014/1/1

Y1 - 2014/1/1

UR - https://www.scopus.com/pages/publications/85215207415

UR - https://www.scopus.com/pages/publications/85215207415#tab=citedBy

UR - https://lmu.primo.exlibrisgroup.com/permalink/01LMU_INST/1330k3m/alma991023051845708066

M3 - Chapter

AN - SCOPUS:85215207415

SN - 9781440804045

VL - 3

SP - 313

EP - 348

BT - The Handbook of Persuasion and Social Marketing

PB - Bloomsbury Publishing Plc.

ER -