@article{7b84403e667a4382becc4d1dc2e66f74,
title = "Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion",
keywords = "Brand strategy, Brands, Customer interactions, Customer value creation, Immersion, Online flow, Online marketing, Satisfaction, Social media",
author = "Mitchell Hamilton and Kaltcheva, {Velitchka D.} and Rohm, {Andrew J.}",
note = "Publisher Copyright: {\textcopyright} 2016",
year = "2016",
doi = "10.1016/j.intmar.2016.07.001",
language = "English",
volume = "36",
pages = "121--133",
journal = "Journal of Interactive Marketing",
issn = "1094-9968",
publisher = "Sage Publications",
}