Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract

Martin Key; Terry Clark; O. C. Ferrell; Mark Peterson; Leyland Pitt; David Stewart

doi:10.1007/978-3-030-39165-2_100

Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract

Martin Key, Terry Clark, O. C. Ferrell, Mark Peterson, Leyland Pitt, David Stewart

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	241-242
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-030-39165-2_100
State	Published - Jun 16 2020

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Firm impact
Marketing theory
Marketing’s influence
Strategic marketing

Access to Document

10.1007/978-3-030-39165-2_100

Cite this

Key, M., Clark, T., Ferrell, O. C., Peterson, M., Pitt, L., & Stewart, D. (2020). Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 241-242). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-030-39165-2_100

Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract. / Key, Martin; Clark, Terry; Ferrell, O. C. et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2020. p. 241-242 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Key, M, Clark, T, Ferrell, OC, Peterson, M, Pitt, L & Stewart, D 2020, Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 241-242. https://doi.org/10.1007/978-3-030-39165-2_100

Key M, Clark T, Ferrell OC, Peterson M, Pitt L, Stewart D. Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2020. p. 241-242. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-030-39165-2_100

Key, Martin ; Clark, Terry ; Ferrell, O. C. et al. / Special Session : How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2020. pp. 241-242 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this