Speculations on the future of advertising research

David W. Stewart

Research output: Contribution to journal › Article › peer-review

ASJC Scopus Subject Areas

@article{058dbd817a0c47de882099999c338cba,

title = "Speculations on the future of advertising research",

author = "Stewart, {David W.}",

year = "1992",

month = sep,

doi = "10.1080/00913367.1992.10673372",

language = "English",

volume = "21",

pages = "1--18",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "Taylor and Francis Group",

number = "3",

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T1 - Speculations on the future of advertising research

AU - Stewart, David W.

PY - 1992/9

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SN - 0091-3367

VL - 21

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JO - Journal of Advertising

JF - Journal of Advertising

IS - 3

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