Speculations on the future of advertising research

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@article{058dbd817a0c47de882099999c338cba,

title = "Speculations on the future of advertising research",

author = "Stewart, \{David W.\}",

year = "1992",

month = sep,

doi = "10.1080/00913367.1992.10673372",

language = "English",

volume = "21",

pages = "1--18",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "Taylor and Francis Group",

number = "3",

}

TY - JOUR

T1 - Speculations on the future of advertising research

AU - Stewart, David W.

PY - 1992/9

Y1 - 1992/9

UR - https://www.scopus.com/pages/publications/67650598167

UR - https://www.scopus.com/pages/publications/67650598167#tab=citedBy

U2 - 10.1080/00913367.1992.10673372

DO - 10.1080/00913367.1992.10673372

M3 - Article

AN - SCOPUS:67650598167

SN - 0091-3367

VL - 21

SP - 1

EP - 18

JO - Journal of Advertising

JF - Journal of Advertising

IS - 3

ER -