@article{59f4eb5bf1514f24897ee950cda7332b,
title = "Sport, communication, and the culture of consumption: On evolving and emerging markets",
keywords = "Advertising, Communication, Consumer culture, Consumption, Media, Sponsorship, Sport",
author = "Wenner, {Lawrence A.}",
year = "2010",
month = jun,
doi = "10.1177/0002764210368078",
language = "English",
volume = "53",
pages = "1451--1453",
journal = "American Behavioral Scientist",
issn = "0002-7642",
publisher = "Sage Publications",
number = "10",
}