Original language | English |
---|---|
Pages (from-to) | 1571-1573 |
Number of pages | 3 |
Journal | American Behavioral Scientist |
Volume | 53 |
Issue number | 11 |
DOIs | |
State | Published - 2010 |
ASJC Scopus Subject Areas
- Social Psychology
- Cultural Studies
- Education
- Sociology and Political Science
- General Social Sciences
Keywords
- Advertising
- Communication
- Consumer culture
- Consumption
- Media
- Sponsorship
- Sport