Standards for advertising copytesting: A psychometric interpretation

David H. Furse; David W. Stewart

doi:10.1080/00913367.1982.10672819

Standards for advertising copytesting: A psychometric interpretation

David H. Furse, David W. Stewart

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	30-76
Number of pages	47
Journal	Journal of Advertising
Volume	11
Issue number	4
DOIs	https://doi.org/10.1080/00913367.1982.10672819
State	Published - Dec 1 1982
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Communication
Marketing

Access to Document

10.1080/00913367.1982.10672819

Cite this

@article{ba9080a2b8b14588be7cff6dcb092c64,

title = "Standards for advertising copytesting: A psychometric interpretation",

author = "Furse, {David H.} and Stewart, {David W.}",

year = "1982",

month = dec,

day = "1",

doi = "10.1080/00913367.1982.10672819",

language = "English",

volume = "11",

pages = "30--76",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "Taylor and Francis Group",

number = "4",

}

TY - JOUR

T1 - Standards for advertising copytesting

T2 - A psychometric interpretation

AU - Furse, David H.

AU - Stewart, David W.

PY - 1982/12/1

Y1 - 1982/12/1

UR - http://www.scopus.com/inward/record.url?scp=84919489748&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84919489748&partnerID=8YFLogxK

U2 - 10.1080/00913367.1982.10672819

DO - 10.1080/00913367.1982.10672819

M3 - Article

AN - SCOPUS:84919489748

SN - 0091-3367

VL - 11

SP - 30

EP - 76

JO - Journal of Advertising

JF - Journal of Advertising

IS - 4

ER -

Standards for advertising copytesting: A psychometric interpretation

ASJC Scopus Subject Areas

Access to Document

Other files and links

Cite this