| Original language | English |
|---|---|
| Pages (from-to) | 30-76 |
| Number of pages | 47 |
| Journal | Journal of Advertising |
| Volume | 11 |
| Issue number | 4 |
| DOIs | |
| State | Published - Dec 1 1982 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Communication
- Marketing