@article{99c7bf49fd8a4b28ba1e65454c184ae7,
title = "Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces",
keywords = "Experiment, Low-literate, Markets, Subsistence",
author = "Roland Gau and Haeran Jae and Madhubalan Viswanathan",
year = "2012",
month = dec,
doi = "10.1016/j.jbusres.2012.02.009",
language = "English",
volume = "65",
pages = "1683--1691",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier",
number = "12",
}