Subsistence and Sustainability: From Micro-Level Behavioral Insights to Macro-Level Implications on Consumption, Conservation, and the Environment

Madhu Viswanathan, Kiju Jung, Srinivas Venugopal, Ishva Minefee, In W. Jung

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)8-27
Number of pages20
JournalJournal of Macromarketing
Volume34
Issue number1
DOIs
StatePublished - 2014
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • environment
  • macromarketing
  • poverty
  • subsistence
  • sustainability

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