@article{c2844db7ae34477e9c4e324430c7f05c,
title = "Subsistence and Sustainability: From Micro-Level Behavioral Insights to Macro-Level Implications on Consumption, Conservation, and the Environment",
keywords = "environment, macromarketing, poverty, subsistence, sustainability",
author = "Madhu Viswanathan and Kiju Jung and Srinivas Venugopal and Ishva Minefee and Jung, {In W.}",
year = "2014",
doi = "10.1177/0276146713499351",
language = "English",
volume = "34",
pages = "8--27",
journal = "Journal of Macromarketing",
issn = "0276-1467",
publisher = "Sage Publications",
number = "1",
}