@article{2a8c4928337a445aacdbb7789a23fba1,
title = "Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems: A Social Capital Explanation",
keywords = "community, entrepreneurship, exchange system, macromarketing, social capital, subsistence",
author = "Madhu Viswanathan and Raj Echambadi and Srinivas Venugopal and Srinivas Sridharan",
year = "2014",
doi = "10.1177/0276146714521635",
language = "English",
volume = "34",
pages = "213--226",
journal = "Journal of Macromarketing",
issn = "0276-1467",
publisher = "Sage Publications",
number = "2",
}