@inbook{340ed6747127459cb28198c4fcdbcc65,
title = "Subsistence marketplaces at the confluence of culture, poverty, and low literacy: Materially poor but relationally rich?",
keywords = "Emerging markets, Low-literacy, Poverty, Subsistence marketplaces",
author = "Madhubalan Viswanathan",
note = "Publisher Copyright: {\textcopyright} Springer International Publishing AG 2017.",
year = "2017",
month = jan,
day = "1",
doi = "10.1007/978-3-319-65091-3_9",
language = "English",
isbn = "9783319650906",
pages = "149--168",
booktitle = "Cross Cultural Issues in Consumer Science and Consumer Psychology",
publisher = "Springer International Publishing",
}