@article{4cf762ec4a894b5c8840f1912e86ca14,
title = "Subsistence Marketplaces: Challenges and Opportunities",
author = "Madhu Viswanathan and Raed Elaydi and Roland Gau and Christensen, \{Lisa Jones\}",
note = "Publisher Copyright: {\textcopyright} American Marketing Association 2018.",
year = "2019",
month = jan,
day = "1",
doi = "10.1177/0743915618820972",
language = "English",
volume = "38",
pages = "36--41",
journal = "Journal of Public Policy and Marketing",
issn = "0743-9156",
publisher = "Sage Publications",
number = "1",
}