Sustainable product and market development for subsistence marketplaces: Creating educational initiatives in radically different contexts

Madhubalan Viswanathan; Ali Yassine; John Clarke

doi:10.1111/j.1540-5885.2011.00825.x

Sustainable product and market development for subsistence marketplaces: Creating educational initiatives in radically different contexts

Madhubalan Viswanathan, Ali Yassine, John Clarke

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	558-569
Number of pages	12
Journal	Journal of Product Innovation Management
Volume	28
Issue number	4
DOIs	https://doi.org/10.1111/j.1540-5885.2011.00825.x
State	Published - Jul 2011
Externally published	Yes

ASJC Scopus Subject Areas

Strategy and Management
Management of Technology and Innovation

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10.1111/j.1540-5885.2011.00825.x

Cite this

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title = "Sustainable product and market development for subsistence marketplaces: Creating educational initiatives in radically different contexts",

author = "Madhubalan Viswanathan and Ali Yassine and John Clarke",

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Sustainable product and market development for subsistence marketplaces: Creating educational initiatives in radically different contexts

ASJC Scopus Subject Areas

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