Technology emancipative and traditionalist value in cross-cultural market segmentation

Aidin Namin, Maria Petrescu, Marie Odile Richard, Burak Cankaya

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number102868
JournalInternational Journal of Information Management
Volume81
DOIs
StatePublished - Apr 2025

ASJC Scopus Subject Areas

  • Management Information Systems
  • Information Systems
  • Computer Networks and Communications
  • Information Systems and Management
  • Marketing
  • Library and Information Sciences
  • Artificial Intelligence

Keywords

  • Attitude toward technology (ATT)
  • Cross-cultural segmentation
  • Explainable artificial intelligence (XAI)
  • Latent class analysis (LCA)
  • World Values Survey (WVS)

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