Technology within cultures: Segmenting the wired consumers in Canada, France, and the USA

Maria Petrescu; Aidin Namin; Marie Odile Richard

doi:10.1016/j.jbusres.2023.113972

Technology within cultures: Segmenting the wired consumers in Canada, France, and the USA

Maria Petrescu, Aidin Namin, Marie Odile Richard

Marketing and Business Law

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	113972
Journal	Journal of Business Research
Volume	164
DOIs	https://doi.org/10.1016/j.jbusres.2023.113972
State	Published - Sep 2023

ASJC Scopus Subject Areas

Marketing

Keywords

Global culture
Latent class analysis
Segmentation
Technology
Wired consumers

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10.1016/j.jbusres.2023.113972

Cite this

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title = "Technology within cultures: Segmenting the wired consumers in Canada, France, and the USA",

keywords = "Global culture, Latent class analysis, Segmentation, Technology, Wired consumers",

author = "Maria Petrescu and Aidin Namin and Richard, {Marie Odile}",

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year = "2023",

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language = "English",

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Technology within cultures: Segmenting the wired consumers in Canada, France, and the USA

ASJC Scopus Subject Areas

Keywords

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