Technology within cultures: Segmenting the wired consumers in Canada, France, and the USA

Maria Petrescu; Aidin Namin; Marie Odile Richard

doi:10.1016/j.jbusres.2023.113972

Technology within cultures: Segmenting the wired consumers in Canada, France, and the USA

Maria Petrescu
, Aidin Namin
, Marie Odile Richard

Marketing and Business Law

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	113972
Journal	Journal of Business Research
Volume	164
DOIs	https://doi.org/10.1016/j.jbusres.2023.113972
State	Published - Sep 2023

ASJC Scopus Subject Areas

Marketing

Keywords

Global culture
Latent class analysis
Segmentation
Technology
Wired consumers

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10.1016/j.jbusres.2023.113972

Cite this

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title = "Technology within cultures: Segmenting the wired consumers in Canada, France, and the USA",

keywords = "Global culture, Latent class analysis, Segmentation, Technology, Wired consumers",

author = "Maria Petrescu and Aidin Namin and Richard, \{Marie Odile\}",

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year = "2023",

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doi = "10.1016/j.jbusres.2023.113972",

language = "English",

volume = "164",

journal = "Journal of Business Research",

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T2 - Segmenting the wired consumers in Canada, France, and the USA

AU - Petrescu, Maria

AU - Namin, Aidin

AU - Richard, Marie Odile

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KW - Global culture

KW - Latent class analysis

KW - Segmentation

KW - Technology

KW - Wired consumers

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DO - 10.1016/j.jbusres.2023.113972

M3 - Article

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VL - 164

JO - Journal of Business Research

JF - Journal of Business Research

M1 - 113972

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Technology within cultures: Segmenting the wired consumers in Canada, France, and the USA

ASJC Scopus Subject Areas

Keywords

Access to Document

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