That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption

Andrea Heintz Tangari, My (Myla) Bui, Kelly L. Haws, Peggy J. Liu

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)133-150
Number of pages18
JournalJournal of Marketing
Volume83
Issue number1
DOIs
StatePublished - Jan 1 2019

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • calories per serving
  • consumption
  • expectancy disconfirmation
  • nutrition labeling
  • serving size

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