Original language | English |
---|---|
Pages (from-to) | 40-45 |
Number of pages | 6 |
Journal | Marketing Management |
Volume | 12 |
Issue number | 4 |
State | Published - Jul 2003 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
George R. Milne, Andrew J. Rohm
Research output: Contribution to journal › Review article › peer-review
Original language | English |
---|---|
Pages (from-to) | 40-45 |
Number of pages | 6 |
Journal | Marketing Management |
Volume | 12 |
Issue number | 4 |
State | Published - Jul 2003 |
Externally published | Yes |