| Original language | English |
|---|---|
| Pages (from-to) | 40-45 |
| Number of pages | 6 |
| Journal | Marketing Management |
| Volume | 12 |
| Issue number | 4 |
| State | Published - Jul 2003 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
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