The accountability crisis in advertising and marketing: Self-regulation and deeper metrics are needed to survive the digital age

David W. Stewart

doi:10.2501/JAR-2019-042

The accountability crisis in advertising and marketing: Self-regulation and deeper metrics are needed to survive the digital age

David W. Stewart

Marketing and Business Law

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	385-390
Number of pages	6
Journal	Journal of Advertising Research
Volume	59
Issue number	4
DOIs	https://doi.org/10.2501/JAR-2019-042
State	Published - Dec 1 2019

ASJC Scopus Subject Areas

Communication
Marketing

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10.2501/JAR-2019-042

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The accountability crisis in advertising and marketing: Self-regulation and deeper metrics are needed to survive the digital age

ASJC Scopus Subject Areas

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