The African American Community and Professional Baseball: Examining Major League Baseball’s Corporate Social-Responsibility Efforts as a Relationship-Management Strategy

Shaun M. Anderson, Matthew M. Martin

Research output: Contribution to journalReview articlepeer-review

Original languageEnglish
Pages (from-to)397-418
Number of pages22
JournalInternational Journal of Sport Communication
Volume12
Issue number3
DOIs
StatePublished - 2021

ASJC Scopus Subject Areas

  • Business and International Management
  • Communication
  • Tourism, Leisure and Hospitality Management

Keywords

  • Community outreach
  • Public relations in sport
  • Reviving Baseball in Inner Cities

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