The all-American beer: A case of inferior standard (taste) prevailing?

David Y. Choi; Martin H. Stack

doi:10.1016/j.bushor.2004.10.016

The all-American beer: A case of inferior standard (taste) prevailing?

Rockhurst University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	79-86
Number of pages	8
Journal	Business Horizons
Volume	48
Issue number	1
DOIs	https://doi.org/10.1016/j.bushor.2004.10.016
State	Published - Jan 2005

ASJC Scopus Subject Areas

Business and International Management
Marketing

Keywords

Beer
Brewing industry
Lock-in
Path dependency
Standards

Access to Document

10.1016/j.bushor.2004.10.016

Cite this

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title = "The all-American beer: A case of inferior standard (taste) prevailing?",

keywords = "Beer, Brewing industry, Lock-in, Path dependency, Standards",

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The all-American beer: A case of inferior standard (taste) prevailing?

ASJC Scopus Subject Areas

Keywords

Access to Document

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