Original language | English |
---|---|
Pages (from-to) | 79-86 |
Number of pages | 8 |
Journal | Business Horizons |
Volume | 48 |
Issue number | 1 |
DOIs | |
State | Published - Jan 2005 |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
Keywords
- Beer
- Brewing industry
- Lock-in
- Path dependency
- Standards