The appeal of reality television for teen and pre-teen audiences: The power of connectedness and psycho-demographics

Anthony Patino, Veltichka D. Kaltcheva, Michael F. Smith

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalJournal of Advertising Research
Volume51
Issue number1
StatePublished - 2011

ASJC Scopus Subject Areas

  • Communication
  • Marketing

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