Original language | English |
---|---|
Journal | Journal of Advertising Research |
Volume | 51 |
Issue number | 1 |
State | Published - 2011 |
ASJC Scopus Subject Areas
- Communication
- Marketing
Anthony Patino, Veltichka D. Kaltcheva, Michael F. Smith
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Journal | Journal of Advertising Research |
Volume | 51 |
Issue number | 1 |
State | Published - 2011 |